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Role playing marketing. Game marketing and what it is eaten with. Work order

1. The collection of practical tasks is intended for students to perform practical work on the course "Fundamentals of Advertising"

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2. Course efl-mprm 31, semester 6 2013/2014 The number of hours according to the curriculum is 144, including classroom work 72, independent work 16. Teacher: Ph.D., associate professor Emelyanov V. S.

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   Time standards. Practical occupation 3. Business the game"Recruitment... marketing, analytical department, department on... in business relationships. Practical tasks. Performance test"Skill... and collections documents; - study within the program course the...

3. Tests for the course "Social Studies"

   Tests

   ... tests on exchange rate ... assignments. Test USE on civics consists of 37 assignments, distributed on three parts: A, B, C. Also tasks divided on ... play ... assignments are collections diagrams and tables on ... practically... strategy marketing. 7) ... business turnover. Business ...

4. Educational and methodological complex on "economic theory" Part 2

   Training and metodology complex

   Economic theory. Collection tasks, tests and exercise. ... Practical classes in the form business games it is advisable to consider it as an addition to the lecture course ... task department marketing, and marginal cost - in task ... Business the game on microeconomics...

5. Practical psychology

   Textbook

   Textbook " on exchange rate psychology for... , playing in such game: ... planning marketing: plan... Test from the book by A. B. Zolotov “Career business... are published collections secondary... practical human activity on certain task. ...

A business game is an imitation of a real production (management or economic) situation. Creating a simplified workflow model allows each participant in real life, but within certain rules, to play a role, make a decision, take actions.

Business game method

Business games (BI) are effective method practical training and are applied quite widely. They are used as a means of knowledge in management, economics, ecology, medicine and other areas.

Actively used in the world to study the science of management of CI began from the middle of the 20th century. Significant contribution to development gaming technologies brought S.P. Rubinstein, Z. Freud and other scientists.

This method allows you to model an object (organization) or simulate a process (decision making, management cycle). Production and economic situations are associated with subordination to superiors, and organizational and managerial situations with the management of a department, group, employee.

Players can set different goals, to achieve which they use the knowledge of the basics of sociology, economics, and management methods. The results of the game will be related to the degree of achievement of goals and the quality of management.

Classification of business games

CI can be classified in many ways.

Reflection of reality	Real (practice)	Theoretical (abstract)
Difficulty level	Small (one task, small team of players)		"Sea battle", "Auction", "Crossword", "Who knows more", "Presentation"
simulation game	Imitation practice. Participants solve the problem together or individually.	"Ethics of the manager", "Gossip in the company", "How to keep an employee from firing?", "Blackmail"
innovative	Aimed at generating new ideas in a non-standard situation.	Self-organization trainings, brainstorming
strategic	Collective creation of a picture of the future development of the situation.	"Creating a new product", "Entering new markets"

All of the above technologies and examples of business games are interconnected. It is recommended to use them in combination for the effective practical activities of the participants and the achievement of the tasks set.

How to organize a game?

Games are played according to certain rules.

1. The topics of business games are diverse, but their conditions must be relevant and close to life situation, problem. Players may not have the experience to solve it, but they do have the basic knowledge, imagination, and other abilities.
2. The end result common to the whole team, the achievement of the goal, the developed solution.
3. There may be several correct solutions. The ability to look for different ways to solve the problem must be included in the condition.
4. Participants themselves choose roles and behaviors for the successful solution of the problem. An interesting and rather complex situational task encourages creative search and application of knowledge.

Stages

1. Preparatory stage. Identification of the problem, choice of topic and definition of tasks. Choosing the type and form of the game, working on a game strategy, preparing materials.
2. Entry of participants into game situation. Attraction of interest, goal setting, team building, mobilization of participants.
3. Group or individual work according to established rules or without them.
4. Conclusions and analysis of the results independently and / or with the involvement of experts.

Conducting a business game can be associated with a large number of stages. During the game, the participants will have to identify the problem, consider and analyze the situation, develop proposals for solving the problem. The discussion of the course of the game and wishes complete the work.

Business game "Production meeting"

In production management, it models active business game on management. The example includes the characteristics and scenario of the business game "Production meeting". It is held at the end of the course "Management", when students already have an idea about the principles of management and the role of the production process.

Game participants:

• employees of the enterprise (7 people). The meeting is attended by the director, deputy for production, head of the technical department, head of the assembly shop, head of the turning shop, foreman, secretary;
• group of experts (10 people).

Locomotive repair or machine-building plant (organization of any profile with an average or small number of employees). Not so long ago, a new director was appointed by the owners of the enterprise. He was introduced to the staff and managers of the plant. The director will hold an operational meeting for the first time.

Game plan "Production meeting"

Business game scenario
Introduction	Introduction. Goals and theme of the game.
game situation	Acquaintance with the situation in the company.
Meeting preparation plan	Distribution of roles (7 employees and 10 experts)
	the leader organizes informing the participants of the game with at the meeting. removal of the director for a while to another office "due to operational" necessity. then the facilitator brings to the participants information about the behavior of employees at the meeting (from the characteristics). Those present at the meeting reacted to the new bosses with skepticism and distrust.
meeting	Director's speech, reaction and questions from superiors.
discussion and collective discussion of issues.	What will be the behavior of the director at the meeting? What can he say or do to establish business contacts with employees? What can he take when summing up the results of the first operational meeting?
Summarizing	Conclusions from experts, from game participants. Self-esteem. Have you achieved your goals, have you achieved your goals?

Role-playing game

Entering a production situation in a certain role is an interesting business game. Examples for students can be very diverse. It is only necessary to connect the imagination.

1. Role-playing game "Interview". conducts an interview in the form of an interview with the applicant. Vacant position - sales manager. Before the game, the participants read the biography and description of their hero. After studying the documents (10 minutes), the manager begins the interview. When summing up, it is assessed how the boss conducted the interview and interview, analyzed the information in the documents, what decision he made. The applicant evaluates the work of the manager.
2. Role-playing game "Conflict client". The game is played in pairs. A department head answers an angry customer's phone call. The customer complains about the quality of the goods. It is assessed whether the manager will be able to cope with the conflict situation and build the conversation properly.
3. Role-playing game "Assessment of the professionalism of an employee." The player, from the position of a leader, evaluates the performance of an employee, using information about the effectiveness of the team's work. Based on the data, he fills out a certification form and prepares for an interview with an employee. Thinks about how to build a conversation, what questions to ask. The role of an employee can be a young specialist, a woman with two children, an advanced employee, and others. As a result, the way the player formulated the questions, highlighted the main thing, is evaluated.

Strategic business game. Examples for students

Strategic game "Knitting factory "Style"". The management of the knitting factory plans to expand sales markets. This requires the production of higher quality and demanded products. In addition, it is planned to launch several new technological lines.

It has long been planned to replace equipment in several workshops. The problem was the lack of financial resources associated with large receivables. What strategy is appropriate in this situation? What can plant management do? Forecast based on table data. Several indicators of financial and economic activity are recommended to be submitted for three years.

Sample management game topics

	Examples of business games
Group discussion	“Making management decisions. Selection of a candidate for the position of director "Organizational culture of college students" "Management cycle in an educational institution"
Role-playing game	"Personnel certification" How to ask for a pay raise? "Telephone Conversations" "Conclusion of a contract"
Emotional activity game	Ethics of business communication. Love affair at work" "Conflict between heads of departments" "Business conversation. Dismissal of an employee" "To handle the stress"
simulation game	"Control Efficiency" "Development of a business plan" "Business letter" "Preparation of the annual report"

Game method and case method

When planning a business game, it is recommended to combine its different forms. The game may contain cases (situations). The case method differs from the method of business games, as it is focused on finding and solving a problem. Examples of business games are related to the development of skills, the formation of skills.

Thus, a case is a model of a certain situation, and a business game is a model of practical activity.

The business game method makes it possible to present management principles and decision-making processes in an accessible way. The main advantage of games is Active participation groups, teams of players.

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For many years, electronic games have been open to sponsorship and product placement, and this is nothing new. Recently, however, there has been an explosion in the popularity of using games for branding. "It's the same idea as product placement in a movie," says Tony Lerner of RealArcade. "While the user is enjoying the game, a branded message is subtly conveyed to them."

But this is by no means advergames.

Advertising game developers do not try to fill the gaming space with sponsors' logos and merchandise, but build the game around a brand or a specific marketing message. That is, you can’t just make a certain game, and then stick a sponsor label on it. Advertising games are created specifically to promote the advertised product or service - as a very deep product placement with the ability to feedback with the player.

"Through these games, the advertiser can connect with the online audience, but not stupidly, straightforwardly and rudely," says Denis Garcia, senior analyst at Gartner for media and advertising. "When people go online, they are looking for something meaningful and entertaining. Games give them and this and that."

Main difference advertising game from ordinary entertainment - an advertising game is done in the interests of the client. This imposes a lot of restrictions that are unfamiliar to ordinary game developers. First of all, these restrictions are related to the need to logically use the advertiser's goods and trademarks in the gameplay.

Method 4 FORCE

How to come up with cool game process? That is, to make sure that the consumers you need for your business voluntarily agree to start a marketing game and complete a certain chain of active actions that will lead to the desired result for themselves and for the brand?

Before you start developing a game, you need to understand what makes a brand different from others, what message you want to convey to the user, and how best to do it. That is, start by collecting facts and information. This is the first step.

The second step is to calculate possible scenarios based on the collected facts. What opportunities will the user have to interact with the product in the game?

The third step is to consider the effect of each option on the basis of cause and effect relationships.

After that, you need to evaluate how the options will be perceived by the target audience. Perhaps people will reject your ideas and have to go back to the second step.

So the algorithm is:

1. Gathering the facts

What marketing tasks do you want to solve? What is the target audience? What values ​​does the brand represent? What decisions have been made before, what advertising campaigns are already underway or have passed?

2. Suggestion of alternatives

Let your imagination run wild. Options do not have to be directly related to the characteristics of the product itself (if a car is advertised, it is not at all necessary to do racing simulator). Arrange an open discussion of options, without going into details, with a vision of perspectives.

3. Objective analysis

What are the causes and effects of each alternative? Will it help to strengthen the position of the brand and solve the tasks? On the basis of what criteria will the result of game communication be evaluated? What resources (financial, time, professional) will be required for implementation?

4. Impact on players

Will people enjoy the game, will they play it? What associations, thoughts will they have after the game? What kind of reaction from competitors or fans of other brands do you predict? How will you manage the collected database of players?

These steps correspond to the four types of preferences from the Myers-Briggs Psychotype Indicator:

• sensory at the stage of information gathering (be accurate and realistic, think clearly),
• intuition at the stage of creating alternatives (be creative and look at common perspectives),
• logic at the stage of analyzing different scenarios (do not think about people - only business)
• ethics during the human testing phase (think about how the users involved in the communication will react to your actions).

Based on the first three letters of these preferences, I called this approach the "4 FORCE method", implying, however, that we do not forget about the fourth component - ethics.

For long-term stability, you need at least three points of support, and four is even better. The table and chair stand on four legs. So let's sit down at the negotiating table and think about how best to build cool game communication.

Express segmentation

To quickly understand what audience your product or service is designed for, it is useful to conduct a deductive analysis of consumers, cut off everything unnecessary and thus determine the core of the audience. Based on this, you can make your marketing message more attractive and find the most effective communication channels.

This method works like this.

1. Start with the most important characteristics of your audience and ask "closed" questions in descending order of priority. Each next question refines the previous one.
2. Each question has 2-3 answer options that matter specifically for your business. The number of questions is not limited by anything other than the degree of clarity. Once you understand that the kernel is defined, you can stop.

For example, you are going to offer gambling by mobile phone. Who is most likely to be interested in the game: a man or a woman? Let's say you think you're a man. The next question is: how much does he spend on mobile communications per month - more or less than $30? Let's say more than $30 per month. What age is he? By virtue of legislation prohibiting the participation in gambling of minors - over 18 years of age. What is his education? Does he have a family? Etc.

Thus, we have found that the average mobile phone gambler is a male who graduated from technical school or high school, spends more than $30 per month on mobile communications and has some income. Suppose he is a worker or a trade worker.

This is a rough estimate, and of course, the real consumer may differ from the portrait. But such an analysis gives a quick result, and on its basis it is possible to create initial models. Including scenarios of game communications.

As a rule, even before creating a game, the advertiser understands his marketing task and guesses who the advertising message is aimed at. Otherwise, it remains only to quote the Cheshire Cat: if it doesn’t matter where to go, “you will definitely get somewhere, of course, if you don’t stop halfway.”

Fact gathering continues

Often the customer asks: "How much will it cost?", that is, goes directly to the third step. Sometimes he asks to immediately send game scripts, which should happen at the second stage. But without collecting facts and information, it is impossible to move forward.

Like any marketing action, game project starts with defining what you want to achieve. The second part of this book was devoted to marketing problems, so we will not dwell on them for a long time, let's just say a few words. Set simple and clear goals for yourself. Don't try to achieve multiple goals at once (like collect data, go viral, and drive sales). And think again: what marketing message should be left in the player's mind after the game is over?

The unique consumer properties of a product or a trade offer are one of the main points in the implementation of an advertising game. It is on them that the plot and the game concept are built, it is they who make virtual manipulations with game items especially valuable for the accumulation by the consumer of experience in handling the advertised product and getting used to it.

The characteristics of the service or idea itself, as well as distribution, pricing, pre- and after-sales service, can be unique. Some products or films already contain game ideas, they just need to be selected and used. The commercials may also contain hints for the game communications developer.

If you remember the Snickers TV commercials, where two guys on excavators play tennis with a barrel, then you will not be surprised by the game "Do not slow down" for mobile phone. By continuing to throw painted "barrels" with one hand, the player can successfully "snickers" a real candy bar with his free hand.

Another example of a commercial idea that has made its way into a game is Stimorol's "Xtreem Skydiver" posted on Yandex.Toys. The plot is simple - a guy with chewing gum deftly jumped from the mountain and landed in a convertible. The player had to move the car and catch the parachutist. The most successful players received "a supply of chewing gum for life."

The process of developing a game campaign is similar to any other project work. Firstly, copywriters, analysts and other people who create a working concept for an action are limited by the scope of the tasks set by the client; secondly, limitations are imposed by technologies for presenting information through different communication channels. With all the richness of opportunities and formats, the creative team must clearly understand what effective solutions are feasible and what should be left out due to the complexity of technical implementation.

An essential feature of game communication development is heightened creativity, which will be discussed in the next chapter.

Be a gamer of ideas

Ideas can be borrowed or invented.

There is nothing wrong with looking for ideas from others. Peep and adapt to your business - as they say, two big differences. But the implemented ideas can make your product or service much more attractive to customers.

To borrow, you need to be "Cheburashka" - have big ears and eyes and be open to the world. And also write down everything in time (for example, I always have a communicator at hand).

And for inventing it is necessary to develop creativity - this is quite real for everyone.

We won’t be able to complete a full-fledged creativity training here, but I will describe several approaches. And for those who are interested, I can recommend Michael Mikalko's book Encyclopedia of Business Ideas.

What if he was carrying ammo?

Surely among your employees there are creative people who will be pleased to move their brains. And it is useful for others to develop imagination in an unobtrusive form. Try periodically sending out e-mails with the general idea of ​​"what if?", changing the subject matter in accordance with aspects of your business.

What if:

- half of our customers will go to competitors?

— have a picnic during working hours?

- to set the same prices for all goods?

- use games to increase sales?

- train dogs to deliver orders?

Of course, you shouldn't turn it into an obligation. But it is worth encouraging those who think and answer. In this way, you can prepare for unexpected situations, get ideas for business development and be able to identify creative employees.

Shuffling Ideas

If you start randomly drawing cards from a shuffled deck, you will most likely end up with a random set. By doing this a second time, you will get another set of cards - the number of options is very large. The more combinations you sort out, the higher the chance of collecting a winning combination in your hands.

It is the same with ideas - you can try to pull them out one by one, or you can make up a "box of ideas" in which combinations of known parameters ("suits" and "merits") give new ideas.

The "Idea Box" was developed on the basis of the morphological block described in detail by Fritz Zwicky in his work "Morphological method of analysis and design" . The point is to automatically combine problem parameters to generate new ideas, where parameters are various factors, characteristics, variables, and constituents.

In fact, the "box of ideas" is a table where the names of the columns are the parameters, without which the solution of the task is impossible. And in the lines under each parameter, a set of corresponding options is entered.

The more parameters and variations, the more complex the "box of ideas" is. When the "box" is full, you will have to chain the intersections of different columns and rows, and for sure some of them will lead you to new thoughts and a solution to the problem.

You can experiment with the "box of ideas" on the site www.playbook.ru in the "interactive" section. I hope you get a lot of new and useful ideas from it!

Let's create an "idea box" and, for example, solve the problem of creating a new product "cube(s)". Without what the cube cannot exist? Without the material from which it is made, without what it has applied on the edges. You can also add a quantity parameter.

Now let's start combining.

One wooden cube with texts can be used for decision making. Typical answers such as "yes", "no", "wait" are applied on the verge. It remains to make a question, roll a die and look at a random answer.

A glowing cube with a picture can be a cute night light for a baby.

Two "talking" cubes: if you put words-verbs on one cube (bite, kiss, pinch ...), and on the other - pictures (chest, neck, lips ...), then you can use them as a hint of ideas for love from 16 and older. By the way, these cubes are included in the Expedition sex set.

Several ice cubes with numbers can be put into cocktails. In addition to what they have original look, people at the same table will be able to play "for clicks" (if by this time they can compare the amounts). The logo of the institution can also be applied to the ice cubes.

The cube with numbers can be edible or used to play with children "Who will eat their lunch faster": what number fell out, how many spoons the player can eat. Everyone at the table rolls the die in turn.

The more parameters and options you come up with, the more combinations you get. But it will take longer to sift through really working and useful ideas.

Scenarios for interactive communications can also be based on the idea box. In the second step of the "4 FORCE method" I often use it.

auspicious hours

Sometimes it is difficult to analyze all the solutions at once. But you can concentrate on 2-3 parameters of the problem, consider them in detail and trace the associations that they cause.

Formulate a task.

Choose 12 attributes related to your task. They can be related to color, weight, reliability, service style, game genre, etc.

Write each attribute on a sticky note and stick it to the round dial at regular intervals. The hour and minute hands will point to two attributes. If you return to the solution of the problem at another time, the arrows will point to two other attributes.

Consider these attributes separately and in combination with each other - starting with the first spontaneous thought and following the branches of associations and analogies, from different angles of view of the subject area.

At some point, you will catch a thought that will need to be isolated and developed separately. If you have chosen an attribute that is significant for your task, then the connections will grow very quickly.

If you want people to knock on your door at work and wait for permission to enter, hang darts on the door in your office. But seriously, instead of a clock face, you can use throwing darts darts - for example, for:

• selection of the parameters of the situation according to the method described above;
• random decision making (12 options);
• choosing the one who buys a cake to treat everyone "just like that" (out of 12 names).

The "opportunity" circle can also be used to facilitate customer selection. So, I suggested making a screensaver clock for the Ozone online store. In addition to the fact that they show the time while the computer is "resting", in a circle you can place new items or the most popular product items automatically downloaded from the site. When looking at the monitor, the clock hands will point to certain books or discs. One "click" - and the product in the shopping cart.

A good creative developer "sees" the game even before writing the first line of the technical task. He can mentally "play" it without a computer, mobile phone or other players at all. "Will it help to strengthen the position of the brand? Solve the tasks set? Based on what criteria will the result of gaming communication be evaluated?" - all these questions must be answered, but already at the third stage.

2 Mikalko, M. "Encyclopedia of business ideas". Creativity training / Michael Mikalko. - M .: "Peter", 2003.

3 Zwicky, F. The morphological method of analysis and construction. — Courant, Anniversary Volume, 1948.

What is a business game? The specifics of organizing a business game at a training session at a university. What is the difference between a business game and a training game? An example of three business games in the course "Business communication / Business communications".

business game- this is an imitation of the work process, its modeling, a simplified reproduction of a real production situation. This is a method of consolidating the theoretical material received in the course "Business Communication" / Business Communications.

The main features of a quality business game as a teaching method:

1. the presence of a problem or problem that needs to be solved;
2. distribution of roles and role functions;
3. modeling the process of making managerial decisions;
4. interaction of game participants;
5. multi-alternative solutions;
6. the presence of conflict situations;
7. the presence of a system for evaluating gaming activities.

Goals of business games:

1. learning through workflow simulation;
2. formation of professional mentality;
3. motivation of students;
4. training skills in making managerial decisions;
5. student assessment.

The difference between a business game and training

The game models the entire work process from start to finish (for example, organizing and holding a business meeting), while the training affects a separate aspect of the process (for example, psycholinguistic aspects of business speech).

The game has a time limit (beginning and end), and training does not always have clear boundaries.

In the game, a set of skills is worked out, and the training is aimed at developing one skill.

There are always winners and losers in the game, and training is aimed only at personal indicators.

There is always a specific goal in the game, which can only be achieved with the help of effective solutions, and training does not always have clear goals.

Examples of business games

Business game "Assigning a task to a subordinate."

Purpose of the assignment- hold a business conversation with a subordinate regarding the assignment of a production task:

• the task is traditional, planned;
• task is extreme, unscheduled.

Preparing for the game. Participate in the game leader and subordinate. The group acts as an observer. The person acting in the role of manager needs to consider a possible task and select an official (for example, an economist, a specialist in fire safety, fire inspector, etc.) to whom it will be entrusted.

Then you should prepare for the content of a business conversation:

• explain the task and instruct the subordinate;
• bring the task to the stage of understanding by subordinates of its essence;
• to motivate the subordinate to conscientious and high-quality performance of the task.

When bringing the task to the consciousness of the subordinate, the leader must ensure that the subordinate clearly imagines what, when, how, under what conditions, by what forces and by what means, by what date, with what end results you have to do the assigned task.

During a business conversation, the manager should get answers for the next questions(to make the right decision):

1. Will this subordinate be able to complete the proposed task?
2. Does he want to do this job?
3. What kind of instruction and to what extent does he need it?

The person performing the role of a subordinate (from among the trainees) is given an attitude to refuse to complete the task. Lack of professional competence is used as reasons for refusal. Such an attitude will allow the person acting as a leader to apply psychological, pedagogical and communicative methods of influencing a subordinate, forming his psychological readiness to complete the task. In addition, the recognition of a subordinate in incompetence will provoke the leader to instruct.

Organization of a game lesson

The acting manager conducts a business conversation with a subordinate in two versions: first, a planned task, then an extreme one, that is, an unscheduled one. Each conversation lasts 15 to 20 minutes. The roles of performers can be played by those who wish from among the trainees.

The rest of the participants act as competent judges. Their goal is to analyze the results of a business conversation, briefing and communication techniques used. After the play, a discussion is held in which all participants are involved.

Preliminary preparation for a business conversation - task assignment

1. Invent and formulate in the form of a management decision the task, as well as the conditions necessary for its implementation.
2. Set goals for the upcoming conversation.
3. Make a plan of the conversation in advance, think over the time, place and organizational conditions for it.
4. Think over the beginning of the conversation, the introduction of the interlocutor into the conversation, the conditions for creating an atmosphere of complete trust.
5. Prepare questions for the subordinate, the clarification of which will help achieve the goal.

Note: To complete this task, the acting leader is given 10 minutes.

Stroke: invite a subordinate to your place and announce to him the reason for the call.

• Explain the meaning of the work to be done to the subordinate and ask him if he can handle it.
• Answer all the questions of the subordinate regarding the upcoming work; if necessary, show him how he can do it.
• Explain the requirements regarding the timing of this work and inform you about the progress of its implementation.
• Ask the subordinate to repeat the task or ask where he is going to start.
• Show confidence in the abilities of the subordinate, use the “advanced praise” technique.
• Use communication techniques taking into account the psychological type of the subordinate. If the subordinate refuses to complete the task, find out the reasons for the refusal, try to eliminate them, motivate the specialist, taking into account his personal expectations, and bring the conversation to the end.
• End the conversation with a specific decision and action.

Table “Conversation quality”

Business game "Meeting"

The purpose of the business game- acquisition of skills in organizing the preparation and holding of business meetings with maximum efficiency.

The order of the business game:

• When conducting a business game, the distribution of roles is not made, and the participants are all those present at the lesson.
• The leader of the game reminds the participants of the main theoretical provisions for the preparation of business meetings, including the following main groups of actions: planning a meeting; agenda setting; determination of the composition of participants; preparation of participants for the meeting; preparation for the meeting of the head; preparation of the premises; direct meeting.

Exercise

You are the leading construction company in the city of N. Fires at your construction sites have become more frequent this year. This causes enormous damage to the business. Your budget allows you to allocate $30,000 to solve this problem.

Thus, the main task is to develop a plan for resolving the issue, which would ensure normal working conditions for the company.

Work order:

1. Select 4 students from the group with the assignment to evaluate the actions and behavior of the meeting participants. Appoint one of them as the leader of the expert group.
2. Form subgroups of participants in the preparation of the meeting (those who prepare documents for the meeting, those who participate in the meeting, those who prepare documents after the meeting).
3. The rest of the group of students are the participants in the meeting, who should ask questions during the meeting.

If, in the opinion of the facilitator, the goal of the meeting has been achieved, the results of the work are summed up. If a solution fails, you can try to simplify the problem by changing the proposed circumstances. In conclusion, the final decision is formulated and recorded in the form of a resolution.

Business game "Negotiation"

The purpose of the business game- acquisition of business negotiation skills.

Instruction for participant number 1. You are the company "Pozhkontrol" engaged in fire audit, that is, it establishes the degree of compliance of the enterprise with all fire safety standards.

Your client, Aquaexpert LLC, has overdue payment for your services. Two days before the due date, you reminded the director of this company (it is he who is in charge of procurement and gives orders for the transfer of money) that the due date is approaching, he promised to pay the bill. The day of payment came, but the money never arrived, so the next day you decided to personally meet with the debtor.

Aquaexpert is a major client that brings good income, and you don't want to ruin your relationship with him. Regularly opening a new branch, this company is turning to you for services.

Your task: achieve payment for services rendered without spoiling the relationship with the client.

Instruction for participant number 2. You are the director of Aquaexpert LLC. The company "Pozhkontrol" has provided you with a fire audit service with a deferred payment, which is very beneficial for your company. As a rule, you pay your bills on time. But this time you overdue the payment date, although the manager reminded you of the payment two days before the deadline, since you need this amount for staff training. You can pay the bill, but it's not profitable for you. The day after the due date, the director came to meet you.

Your task: to delay the terms of payment for the service as much as possible, without spoiling the relationship.

Stages of the game: stages of negotiation.

Distribution of roles: We conditionally divide the audience into two teams: the Pozhkontrol company and the Aquaexpert LLC company. Participants elect directors, deputies, inspectors, economists, etc. and think through arguments to defend their positions.

Documentation:

1. Protocol on the distribution of posts.
2. Letter - a proposal (one contracting party) and a response to it (another contracting party).
3. Contract.
4. Acts of work performed.

All documents are filed in a folder and transferred to the expert group.

Evaluation of the actions of the game participants:

Points: for the use of speech etiquette formulas, for the use professional terms, for the use of speech tactics.

Penalty points: for non-observance of speech etiquette, grammatical errors, speech errors, incorrect question, excessive emotionality, incorrect use of a professional term.

Thus, an effective method of organizing and conducting practical classes is a business game that awakens cognitive activity students, contributes to the formation of independent thinking, forms a professional mentality, terminological culture of future specialists, helps to develop the communicative component of any professional field.

- co-founder of the website portal, associate professor, candidate of philological sciences, associate professor of the department of the Russian language and speech culture of the Academy of the State Fire Service of the Ministry of Emergency Situations of Russia.

Material from the tutorial:

Ermolaeva Zh.E. Official business style of speech: effective communication M., 2014.